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Celebrating a landmark 10th anniversary of our partnership.

Triumph Key with The Distinguished Gentleman's Ride keyring



The Distinguished Gentleman’s Ride unites hundreds of thousands of classic and vintage style motorcycle fans all over the world to raise funds and awareness for men’s health. Growing year on year, today the DGR spans the world with more than 90,000 riders taking to the streets in more than 800 cities, with more than $37m USD raised for prostate cancer research and men’s mental health to date.
Triumph became the official motorcycle partner of the DGR in 2014, bringing a commitment to increase awareness, grow participation and ultimately increase fundraising in support of this worthy cause.

To celebrate the 10th year of Triumph’s partnership with the DGR, on the 4th of April we will be revealing something new and special, designed to help make the 2023 DGR ride the biggest ever.



Triumph Key with The Distinguished Gentleman's Ride keyring


Triumph’s partnership with the DGR started in 2014, during this partnership we have created many unique motorcycles to promote this wonderful event, including a one-of-a-kind Triumph Thruxton RS DGR Edition and a custom '1959 Legends’ Triumph Bonneville T120 with a matching Gibson Les Paul Standard guitar, and the ‘Dapper Bonnie’, a one-off custom Bonneville T100.

Here’s an insight into Triumph’s incredible partnership with The DGR.

Distinguished gentlemen's ride Triumph